Price of Crisco in the Summer of 1938

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source: https://www.shorpy.com/node/1075

51 cents in the summer of 1938 inflates to:

the current Target price:

So really Crisco is a relative bargain :)  Of course P&G isn't spending as much on advertising as they did in 1938 sponsoring Vic and Sade.

This was previously mentioned in regard to Spry in 1941:

https://wb9kzy.blogspot.com/2023/01/ritz-crisco-1941-to-2023.html

Best Regards,
Chuck, WB9KZY
http://wb9kzy.com/ham.htm