Frizz

While listening to an episode of the Old Time Radio show, The Great Gildersleeve, (unfortunately I don't have the date) there was a Kraft commercial at the end for an ice cream mix called Frizz:

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Here's a different Gildersleeve show with a Frizz commercial: https://www.oldtimeradiodownloads.com/comedy/the-great-gildersleeve/leroy-wants-a-motor-scooter-1946-12-18

source of photos: https://www.etsy.com/listing/905079743/vintage-1940s-box-of-kraft-frizz-ice?show_sold_out_detail=1&ref=nla_listing_details

https://www.nytimes.com/1944/07/17/archives/news-of-food-ice-cream-mixes-demand-attention-in-review-of.html

Fun with Frizz booklet cover:

Frizz is a really strange name for a food product.  Somehow I'd expect hair in that ice cream, yuck !  Kraft also sold Pabst-ett which was a legacy from a purchase of a prohibition cheese product from Pabst Brewing:

https://www.pabstmansion.com/2022/06/pabstett/

Parkay and Pabst-ett commercials: https://www.oldtimeradiodownloads.com/comedy/the-great-gildersleeve/leroys-new-teacher-1945-09-09

Pabst-ett might be understandable from Pabst but Kraft shoulda just ditched the brand and used Velveeta only in my opinion.

Best Regards,
Chuck, WB9KZY
http://wb9kzy.com/ham.htm