Crisco

I saw this picture on Shorpy:

source:  https://www.shorpy.com/node/25972

Although it's not fully visible, that's a can of Crisco shortening that this lady is using to bake with.  The Crisco is on the right side of that interesting egg-beater with the 2 eggs on the left.  Here is a zoomed in view:

 

Anyway, this picture reminded me of the Vic and Sade radio show which was sponsored by Crisco at this time.  I'd like to think that this lady might have listened to Vic and Sade during the day.  Here is a sample episode from April 1940, both with and without a Crisco commercial by Mel Allen:

with Crisco commercial:   https://archive.org/details/vicandsadeotr/Vic_and_Sade_40_0415_x_Miltons_Dirt_in_Fruit_Jars.mp3

no commercial:   https://archive.org/details/vic-and-sade-1946-10-10-xx-mr.-zee-moves-in/Vic+and+Sade+1940-04-15+(xx)+Milton's+Dirt+in+Fruit+Jars.mp3

The weird thing is just how effective these commercials are on me, here in the 21st century who knows that transfat Crisco is NG for me and who doesn't do much pie or cake baking or pan frying and whatever else Crisco can accomplish.  Luckily it's a chore for me to go to the store or I'd probably buy some :)  

Advertising is so insidious, no wonder the cigarette ads on TV were stopped when I was a kid.

Mel Allen was a really good announcer for Crisco, maybe it's that slight southern accent ?  But he went on to bigger and better things announcing Yankee games.  The other product announcers like Ed Herlihy and Ralph Edwards were also good.

Best Regards,
Chuck, WB9KZY
http://wb9kzy.com/ham.htm